Jeffrey Gitomer's Little Platinum Book of Cha-Ching delves into the 32.5 strategies to build business and personal success. As a best-selling author and the world's #1 expert of selling, Jeffrey Gitomer knows a thing or two about success. Here he has compiled some of his proven principles for success -- and while these techniques are most readily applied to sales, the skills that he teaches go far beyond that: they are the skills needed to thrive in one's career and life.