Business and Competitive Analysis begins with end-to-end guidance on the analysis process including defining problems, avoiding analytical pitfalls, choosing tools, and communicating results. The authors walk you through 24 of today's most valuable analysis models: techniques that have never been brought together in one book before.They offer in-depth, step-by-step guidance for using every technique -- along with realistic assessments of strengths, weaknesses, feasibility, and business value.
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